Invisible Startups

David Feinleib

Chapter Chapter 6 in Why Startups Fail, 2012, pp 71-83 from Springer

Abstract: Abstract So you’ve got a great market and a great product. A few select people know about your product, they use it all the time, and they love it. Problem is, they’re all friends of yours! Like the tree falling in the empty forest, thousands of great products have gone unused because no one knew they existed. You’re not just unknown—you’re invisible.

Keywords: Product Innovation; Great Product; Large File; Great Marketing; Great Brand (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4141-6_6

Ordering information: This item can be ordered from
http://www.springer.com/9781430241416

DOI: 10.1007/978-1-4302-4141-6_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().