Identifying Target Users

Christian Kraft

Chapter Chapter 3 in User Experience Innovation, 2012, pp 21-26 from Springer

Abstract: Abstract For all of the innovation methods described in this book, it is essential to identify the end-user needs, which for simplicity I will call user needs. However, before you can find out the user needs, you will need to identify and define who your target users are.

Keywords: Mobile Phone; Disposable Income; Target User; Mature Market; Predefined Group (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4302-4150-8_3

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