Innovating Around Core Tasks

Christian Kraft

Chapter Chapter 6 in User Experience Innovation, 2012, pp 57-64 from Springer

Abstract: Abstract Many companies tend to spread their innovation across everything. You may stumble over web pages where seldom-used functions have been shined up radically, but where the basic navigation still lacks a lot. You may find devices (e.g., mobile phones) where small and irrelevant functions have been updated visually and user interactions have been improved, but where core functions (e.g., adding a contact to the contact list) still remain troublesome and old-fashioned. You may find web pages where the graphical experience has been improved radically, but where performing a task has not changed a bit.

Keywords: Current Solution; Usability Test; Target User; Real User; Successful Innovation (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4302-4150-8_6

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