Innovating with Consumer-Driven IT

Andi Mann, George Watt and Peter Matthews

Chapter Chapter 7 in The Innovative CIO, 2013, pp 127-146 from Springer

Abstract: Abstract Consumerization of IT is about the growing trend for consumers to adopt technologies well before the companies they work for, and subsequently to bring them to work. Typically, this refers to the increasing use of personal devices at work, such as smartphones and tablets (commonly referred to as “bring your own device” or BYOD), and the use of cloud and social services (Gmail, Dropbox, etc.) by employees at work.

Keywords: Social Networking; Mobile Device; Social Medium; Cloud Service; Mobile Computing (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4411-0_7

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DOI: 10.1007/978-1-4302-4411-0_7

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