Go-to-Market

Tom Taulli

Chapter Chapter 7 in How to Create the Next Facebook, 2012, pp 95-104 from Springer

Abstract: Abstract Your product can be a great sales tool as long as it is super-easy to use and provides instantly high value to users. They will usually spread the word about the product, creating more and more growth.

Keywords: Cash Flow; Viral Coefficient; Harvard Business Review; Customer Lifetime Value; Super Bowl (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4302-4648-0_7

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