How to Develop a More Effective Sales Strategy

Jonathan H. Lack

Chapter Chapter 9 in Plan to Turn Your Company Around in 90 Days, 2013, pp 133-147 from Springer

Abstract: Abstract This chapter’s objective is to help you develop a more effective sales strategy. For most midsize and small companies, generating sales is the biggest challenge the company faces. You can succeed with your sales efforts if you have hard-working, competent professionals who are somewhat assertive, not afraid of rejection, and are driven financially.

Keywords: Marketing Campaign; Sales Representative; Incentive Plan; Sales Process; Sales Team (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4669-5_9

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DOI: 10.1007/978-1-4302-4669-5_9

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