Marketing

Linda M. Orr and Dave J. Orr

Chapter Chapter 3 in Eliminating Waste in Business, 2014, pp 69-130 from Springer

Abstract: Abstract I know half the money I spend on advertising is wasted; the problem is, I don’t know what half.

Keywords: Market Research; Marketing Activity; Business Intelligence; Brand Loyalty; Product Development Process (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-6089-9_3

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DOI: 10.1007/978-1-4302-6089-9_3

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