Spreading the Word

Christopher Duncan

Chapter Chapter 7 in Have Fun, Get Paid, 2013, pp 119-133 from Springer

Abstract: Abstract As we’ve already discussed, nothing strikes terror into the hearts of creative creatures like marketing. Performing artists who shine onstage shrink into a corner when confronted with the need for self-promotion. Visual artists capable of creating the most compelling promotional materials run screaming in the opposite direction of these most basic business needs.

Keywords: Business Model; Credit Card; Personal Brand; Graphic Artist; Creative People (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-6101-8_7

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