The Role of Research in Design Thinking
Beverly Rudkin Ingle
Chapter Chapter 2 in Design Thinking for Entrepreneurs and Small Businesses, 2013, pp 17-30 from Springer
Abstract:
Abstract Data can be intimidating, elusive, and enlightening. Obtaining it, specifically taking the time to conduct meaningful research, can seem like an obstacle to progress. It’s not. Research facilitates progress’s emergence from the primordial soup of data so it can begin to take shape and form a solution.
Keywords: Focus Group; Financial Service; Focus Group Participant; Laundry Detergent; Brand Personality (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-6182-7_2
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DOI: 10.1007/978-1-4302-6182-7_2
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