Designing a Business Strategy

Beverly Rudkin Ingle

Chapter Chapter 3 in Design Thinking for Entrepreneurs and Small Businesses, 2013, pp 31-38 from Springer

Abstract: Abstract A business strategy is created to outline purposefully the path a business must take to achieve its desired outcomes. Behind your business strategy is a series of deliberate, data-driven decisions about markets, products, and services. It also involves your organization’s culture, from which your business goals, decision-making processes, and measurements of success evolve. When described this way, business strategy sounds energizing, dynamic, and meaningful. So why is it that the majority of business strategies appear constrained, confused, and stagnant?

Keywords: Business Strategy; Business Opportunity; Supporter Circle; Business Goal; Design Thinking (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-6182-7_3

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