Designing Live Customer Experiences

Beverly Rudkin Ingle

Chapter Chapter 4 in Design Thinking for Entrepreneurs and Small Businesses, 2013, pp 39-52 from Springer

Abstract: Abstract One of the more visible ways design thinking can be manifested is through live customer experiences, meaning the ways a customer interacts with your brand and business in person. In fact, now that the customer experience has become recognized as an important part of the success of a brand, a specialized marketing discipline has emerged: experiential marketing.

Keywords: Physical Space; Conduct Exercise; Action List; Game Board; Live Experience (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-6182-7_4

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DOI: 10.1007/978-1-4302-6182-7_4

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