Designing Digital Customer Experiences

Beverly Rudkin Ingle

Chapter Chapter 5 in Design Thinking for Entrepreneurs and Small Businesses, 2013, pp 53-66 from Springer

Abstract: Abstract The importance of live customer experiences is undeniable, and knowing that is incredibly valuable to your business and marketing planning. Also undeniable are the realities of our digital world and the evolving customer touch points that technology provides. A good digital experience isn't based just on functionality but on how your customer feels while interacting with it.

Keywords: Mobile Device; Social Medium; Usability Test; Mobile Technology; Customer Experience (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-6182-7_5

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