Designing Marketing

Beverly Rudkin Ingle

Chapter Chapter 7 in Design Thinking for Entrepreneurs and Small Businesses, 2013, pp 77-91 from Springer

Abstract: Abstract Proper, purposeful marketing is an integral part of a business’s success. It is also one of the most volatile, subjective, and misunderstood areas of business operations. Although largely considered the fun part of business—with logos, tag lines, advertising, promotional items, letterhead, and so on—marketing done well is much more than meets the eye.

Keywords: Leadership Team; Target Audience; Parent Company; Business Case; Marketing Campaign (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-6182-7_7

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DOI: 10.1007/978-1-4302-6182-7_7

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