Slide 8: Go-to-Market Strategy

Paul M. Getty

Chapter Chapter 15 in The 12 Magic Slides, 2014, pp 153-162 from Springer

Abstract: Abstract Slide 8, which describes your go-to-market strategy, tells investors how you plan to capture market share and grow your business. Even if you are not ready to launch your product, it is important to show your understanding of future sales and marketing strategies to establish that you, as CEO, have a comprehensive understanding of how to best generate future revenues.

Keywords: Marketing Strategy; Marketing Plan; Customer Interaction; Target Customer; Sales Channel (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-1-4302-6485-9_15

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