Purpose

Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown and Alenka Triplat

Chapter Chapter 29 in Corporate Plasticity, 2014, pp 115-116 from Springer

Abstract: Abstract Apple’s Steve Jobs gave the finest example for defining the purpose of a company. At the unveiling of the first generation iPad on January 27, 2010, Jobs said, “We’ve always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users—the users don’t have to come to them, they come to the user.”

Keywords: Generation iPad; Technological Point; Unveiling; Liberal Arts; Final Example (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-6748-5_29

Ordering information: This item can be ordered from
http://www.springer.com/9781430267485

DOI: 10.1007/978-1-4302-6748-5_29

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().