Quick Solutions for Managing Offers and Prices

Hermann Simon ()
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Hermann Simon: Simon-Kucher & Partners

Chapter Chapter 6 in Beat the Crisis: 33 Quick Solutions for Your Company, 2010, pp 83-106 from Springer

Abstract: Abstract In Chapter 2, we dealt with the relation between supply and demand. During a crisis, supply outpaces demand, leading to unfavorable pricing and competitive outcomes. While it is hardly possible to overcome these negative effects altogether, it is crucial to mitigate their impact. What measures are effective against these threatening developments? Supply needs to be reduced as quickly as possible while fighting the price decreases. Price cuts may be unavoidable in the crisis, but they must be implemented intelligently. By proceeding cautiously it is possible to selectively increase prices in the crisis.

Keywords: Volume Reduction; Price Increase; Price Elasticity; Spare Part; Optimal Price (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-0823-0_6

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DOI: 10.1007/978-1-4419-0823-0_6

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