The Firm as a Bundle of Competencies: Understanding the Depth and the Breadth of Our Capabilities

Arnoldo C. Hax
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Arnoldo C. Hax: Massachusetts Institute of Technology

Chapter Chapter 4 in The Delta Model, 2010, pp 75-91 from Springer

Abstract: Abstract There are two very different tasks that we have to address to perform the strategic analysis required in the Delta Model. The first one is to look into the demand side of the business, which leads to Customer Segmentation and Customer Value Proposition, the subject that we covered in the previous chapter. The essence of that analysis is to break the total marketplace into elements that allow us to target the individual needs of the customers in the most effective way.

Keywords: Business Intelligence; Strategic Position; Customer Experience; Customer Engagement; Service Excellence (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-1480-4_4

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DOI: 10.1007/978-1-4419-1480-4_4

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