The Mission of the Business: Capturing the Strategic Transformation

Arnoldo C. Hax
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Arnoldo C. Hax: Massachusetts Institute of Technology

Chapter Chapter 5 in The Delta Model, 2010, pp 93-105 from Springer

Abstract: Abstract The mission of the business integrates the diagnostic tasks of the previous two chapters – developing our customer segmentation strategy on the demand side and identifying the firm’s bundle of competencies on the supply side of the business – so we can capture and articulate the nature of the transformation we intend to pursue.

Keywords: Planning Horizon; Mission Statement; Geographical Scope; Strategic Alignment; Customer Segmentation (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-1480-4_5

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DOI: 10.1007/978-1-4419-1480-4_5

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