The Development of the Strategic Agenda: A Call to Action

Arnoldo C. Hax
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Arnoldo C. Hax: Massachusetts Institute of Technology

Chapter Chapter 6 in The Delta Model, 2010, pp 107-120 from Springer

Abstract: Abstract The three tasks that have been the basis for our analysis so far – customer segmentation and customer value proposition; the bundle of competencies; and the mission statement – have only one purpose, and that is to develop a strategic agenda. This is the end result of the strategic planning process. In the end, all of the diagnosis that we have conducted has to converge into the definition of a clearly defined strategic agenda that identifies the actions that we will take to lead the organization into the desired transformation.

Keywords: Business Process; Mission Statement; Strategic Position; Marketing Capability; Strategic Planning Process (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-1-4419-1480-4_6

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