Listen

Gaurav Bhalla ()
Additional contact information
Gaurav Bhalla: Knowledge Kinetics, Inc.

Chapter Chapter 3 in Collaboration and Co-creation, 2010, pp 35-53 from Springer

Abstract: Abstract Throughout history, politicians have sold themselves for power, position, and prestige. The selling of an American presidential candidate, though, is a post World War II phenomenon. With TV extending its reach to virtually all U.S. households, and a greater proportion of voters voting for the candidate than their party of affiliation, presidential hopefuls were able to show up in people’s living rooms and advertise themselves like brands of detergents, peanut butter, and automobiles.

Keywords: Marketing Research; National Geographic; Listening Effort; Listening Strategy; Mobile Money (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-7082-4_3

Ordering information: This item can be ordered from
http://www.springer.com/9781441970824

DOI: 10.1007/978-1-4419-7082-4_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().