Respond Internally: Organizational Alignment

Gaurav Bhalla ()
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Gaurav Bhalla: Knowledge Kinetics, Inc.

Chapter Chapter 6 in Collaboration and Co-creation, 2010, pp 99-121 from Springer

Abstract: Abstract There is no such thing as a free lunch, especially when it comes to designing and implementing collaboration and co-creation programs. Call it what you may — crowdsourcing, wikinomics, wisdom of crowds, or we-think — it is fanciful to believe that collaborative innovation projects happen spontaneously, with a minimum amount of effort or organization. Penguin Publishing discovered this the hard way when it tried producing a book relying exclusively on the ability of volunteer authors to self-organize and synchronize their contributions. As Box 6.1 illustrates, a million penguins enthusiastically thrashing away on computer keyboards, on their own are unlikely to produce literature to rival Shakespeare, let alone best him.

Keywords: Open Innovation; Harvard Business Review; Oxford English Dictionary; Innovation Business Model; Collaborative Innovation (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-1-4419-7082-4_6

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