Rethinking Marketing and Innovation

Gaurav Bhalla ()
Additional contact information
Gaurav Bhalla: Knowledge Kinetics, Inc.

Chapter Chapter 7 in Collaboration and Co-creation, 2010, pp 123-143 from Springer

Abstract: Abstract At several places in this book, we have pointed out how the operating reality of collaborative organizations is very different from that of command and control, functional organizations. In doing so, we have resisted the temptation to make sensational and sweeping statements that predict the demise of the hierarchical-functional company. Nor have we likened collaboration and co-creation to a tsunami that will forever change everything. Collaboration and co-creation is still in its infancy. Where exactly it will settle between the two extremes of nothing will change to everything will change is still to be determined.

Keywords: Smart City; Social Entrepreneurship; Harvard Business Review; Reverse Innovation; Congestion Charge (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-7082-4_7

Ordering information: This item can be ordered from
http://www.springer.com/9781441970824

DOI: 10.1007/978-1-4419-7082-4_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().