Rationale of C-OAR-SE

John R. Rossiter (john_rossiter@uow.edu.au)
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John R. Rossiter: Institute for Innovation in Business and Social Research, University of Wollongong

Chapter Chapter 1 in Measurement for the Social Sciences, 2011, pp 1-11 from Springer

Abstract: Abstract This introductory chapter explains why I invented C-OAR-SE theory, what it is, how it differs radically from conventional psychometric theory, and where I’ve updated it.

Keywords: Service Quality; Content Validity; Market Orientation; True Score; Entrepreneurial Orientation (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-1-4419-7158-6_1

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