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John R. Rossiter ()
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John R. Rossiter: Institute for Innovation in Business and Social Research, University of Wollongong

Chapter Chapter 9 in Measurement for the Social Sciences, 2011, pp 141-146 from Springer

Abstract: Abstract In this final—“proactive” and rather “agro”—chapter I am going to summarize the most important things to do when applying this new version of C-OAR-SE theory.

Keywords: Content Validity; Abstract Attribute; Brand Attitude; Rater Entity; Task High Priority (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-7158-6_9

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DOI: 10.1007/978-1-4419-7158-6_9

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