Figuring Out What You Really Need to Know

John J. McGonagle () and Carolyn M. Vella
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John J. McGonagle: The Helicon Group
Carolyn M. Vella: The Helicon Group

Chapter Chapter 5 in Proactive Intelligence, 2012, pp 41-52 from Springer

Abstract: Abstract Before you start collecting data, you have to determine what it is that you really need. As you will learn there is a difference between need to know and want to know. You have to plan your own research. There are several ways to do that. One is to use a checklist to force you to consider what you really are looking at. Another is the blank screen process we start with your questions and build outward to focus on what you really need, as opposed to what you think you want. You then have to be aware of and plan to deal with all of the constraints that you will face including time, money, and legal constraints.

Keywords: Cash Flow; Competitive Environment; Blank Screen; Trade Secret; Sales Force (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4471-2742-0_5

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