Research: Specific Cases

John J. McGonagle () and Carolyn M. Vella
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John J. McGonagle: The Helicon Group
Carolyn M. Vella: The Helicon Group

Chapter Chapter 8 in Proactive Intelligence, 2012, pp 97-108 from Springer

Abstract: Abstract When doing your research you cannot ignore the benefits of primary research. But good primary research does not just mean going up to someone and talking to them. If you are going to interview people over the telephone, you have to prepare your approach and allow the significant time this approach entails. With respect trade shows, as well as industry conferences, they represent a potentially great opportunity to collect primary data on your competitors. However, this too requires careful preparation, preparation here is essential, whether you are working the show on your own or are accompanying a group of co-employees. As for the Internet, a continually changing resource, we provide you with a series of rules on dealing with the Internet to protect you.

Keywords: Unethical Behavior; Human Intelligence; Target Firm; Trade Show; Potential Interviewee (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4471-2742-0_8

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