A Deeper Look at Data Sources

John J. McGonagle () and Carolyn M. Vella
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John J. McGonagle: The Helicon Group
Carolyn M. Vella: The Helicon Group

Chapter Chapter 9 in Proactive Intelligence, 2012, pp 109-123 from Springer

Abstract: Abstract This chapter presents a deep look at the variety of primary and secondary data sources that you can access to develop your Proactive CI. For each source, it covers its audience, purpose, sources of underlying data, level of detail and scope, age, accuracy, and completeness. Its purpose is to be a teaching tool and a reference for you as you look for and exploit data sources.

Keywords: Trade Association; Target Firm; Industry Expert; Weekly Publication; Trade Publication (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4471-2742-0_9

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DOI: 10.1007/978-1-4471-2742-0_9

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