Values Resonance Drives Sustainable Customer Value: Lessons from IKEA

Bo Edvardsson () and Bo Enquist ()
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Bo Edvardsson: Karlstad University
Bo Enquist: Karlstad University

Chapter Chapter 14 in Service Management, 2012, pp 249-269 from Springer

Abstract: Abstract In this chapter, we focus on how sustainable customer value is a driver of business success. Our role model is the retail company IKEA, the world’s largest furniture industry business. IKEA is a successful and growing business, with long-term profitability.

Keywords: Corporate Social Responsibility; Business Model; Child Labour; Experience Room; Service Leadership (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-1554-1_14

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DOI: 10.1007/978-1-4614-1554-1_14

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