IT Strategy for McDonald’s

Sanjay Mohapatra and Ranjan Prasad Singh
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Sanjay Mohapatra: Xavier Institute of Management
Ranjan Prasad Singh: Enterprise System Solutions (P) Ltd

Chapter Chapter 8 in Information Strategy Design and Practices, 2012, pp 299-318 from Springer

Abstract: Abstract The case deals with integration of business model and information strategy for a multi-national organization across different continents. The case also explains how IS is strategically used in ensuring that internal production processes and quality of deliverables remain consistent in a service-oriented fast food chain. By implementing IS, compliances to defined processes are ensured which helps in seeking formal or organized information before taking decisions. The case can be discussed in Information Strategy course as well as in Marketing Management courses. Also, the case can be used in MIS classes in MBA to explain monitoring processes being supported by IS. The data for the case have been compiled from field visits to different outlets of McDonald’s and holding discussions with executives working with McDonald’s and their customers as well as vendors. The objectives of the case are

Keywords: Fast Food; Management Information System; Corporate Strategy; Fast Food Restaurant; Customer Experience (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-2428-4_8

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DOI: 10.1007/978-1-4614-2428-4_8

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