Search Engine Optimization and Ethical Leadership Strategies

Francisco J. Lara ()
Additional contact information
Francisco J. Lara: Catholic University Valencia

Chapter Chapter 7 in Strategies in E-Business, 2014, pp 79-90 from Springer

Abstract: Abstract The information technologies and media organizations embody the twin challenges of business ethics and leadership strategies. This chapter study of ethical leadership strategies (ELS, in advance) in media company management and their relationship with the search engine optimization (SEO, in advance). Analysis of the strategies and tactics used in the SEO and its results in the medium and long term. Comparative of ethical and unethical behavior in organizations based on information technologies. Deep studies through the strategies followed by search engines recognized in the market for information management. Analysis of the correlation between ethical behaviors in Web positioning strategies, and tangible and intangible results at information based organizations. This correlation would partly explained by a number of key factors such as integrity, commitment, people orientation, and transparency in communication. Finally, this chapter establishes a user guide that enables companies to have basic reference information on which to act at the strategic and operational on the SEO of your organization, taking into consideration the ethical codes of behavior.

Keywords: Search engine optimization; Ethical leadership strategies (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-8184-3_7

Ordering information: This item can be ordered from
http://www.springer.com/9781461481843

DOI: 10.1007/978-1-4614-8184-3_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().