Reach More Customers with Better Data—and Products

David Feinleib

Chapter Chapter 9 in Big Data Bootcamp, 2014, pp 141-155 from Springer

Abstract: Abstract No book on Big Data would be complete without a few words on the Big Data conversation. One of the biggest challenges to widespread adoption of Big Data is the nature of the Big Data conversation itself.

Keywords: Public Relation; Content Creation; Chief Information Officer; Great Marketing; Amazon Mechanical Turk (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-1-4842-0040-7_9

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