Relationships with Descriptive Data

Peter Kenny

Chapter Chapter 15 in Better Business Decisions from Data, 2014, pp 149-153 from Springer

Abstract: Abstract Much of the data involved in business operations is descriptive rather than numerical. In product development and marketing we have decisions to make regarding color, shape and packaging. Surveys will have resulted in yes/no answers to questions. Records will show whether a product is popular or unpopular, whether it sells or doesn't sell.

Keywords: Product Development; Expected Number; Ordinal Data; Business Operation; Hair Color (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-0184-8_15

Ordering information: This item can be ordered from
http://www.springer.com/9781484201848

DOI: 10.1007/978-1-4842-0184-8_15

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().