Demand Planning

Ramnath Ganesan

Chapter Chapter 3 in The Profitable Supply Chain, 2015, pp 87-139 from Springer

Abstract: Abstract Demand planning is the process of understanding customer and market perceptions of the company’s products and specifying an accurate picture of future revenues and sales volumes. The benefits are easy to understand: good management of demand will help improve customer service and relationships, a paramount goal for most companies. An accurate forecast will also serve to align supply with demand, resulting in lower inventory and capacity levels and reduced waste and costs.

Keywords: Mean Absolute Percent Error; Mean Absolute Deviation; Exponential Smoothing; Safety Stock; Time Series Forecast (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-0526-6_3

Ordering information: This item can be ordered from
http://www.springer.com/9781484205266

DOI: 10.1007/978-1-4842-0526-6_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().