Preparing and Adapting Your Product for the Export Marketplace

Laurel J. Delaney

Chapter Chapter 5 in Exporting Essentials, 2014, pp 59-68 from Springer

Abstract: Abstract ■■■

Keywords: Foreign Market; Chinese Market; Brand Extension; Chinese Consumer; Overseas Market (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-0835-9_5

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DOI: 10.1007/978-1-4842-0835-9_5

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