Unique Demo Structures and Timelines

Oscar Santolalla

Chapter Chapter 4 in Create and Deliver a Killer Product Demo, 2019, pp 23-36 from Springer

Abstract: Abstract In Chapter 3 we learned a basic structure that ensures effective demos that inspire action. However, you might think that your demos don’t fully fit into the structure described in this book. Indeed, there is not a one-size-fits-all structure for product demos. For most people, demos occur repeatedly throughout the sales process and their structures change slightly for varying time lengths, audiences, and functional breadth.

Date: 2019
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DOI: 10.1007/978-1-4842-3954-4_4

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