Killer Demos

Oscar Santolalla

Chapter Chapter 3 in Rock the Tech Stage, 2020, pp 11-21 from Springer

Abstract: Abstract On November 22, 2019, Elon Musk appeared on stage to introduce a new vehicle, the Tesla Cybertruck. He paired it with the slogan “Better utility than a truck with more performance than a sports car.” People who saw the event remember two things. First, they remember that the vehicle had an outlandish and unprecedented look, neither sporty nor luxury, and it felt as though it was from a dystopian science fiction movie. Second, they remember that the demo was an epic failure. Musk wanted to prove that the car’s windows were unbreakable, so he invited Tesla designer Franz von Holzhausen to throw a 1 kg steel ball toward special armor glass.

Date: 2020
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DOI: 10.1007/978-1-4842-6312-9_3

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