Developer Personas

Caroline Lewko and James Parton

Chapter Chapter 13 in Developer Relations, 2021, pp 131-139 from Springer

Abstract: Abstract After you have completed your segmentation, you can start to develop personas. Personas are a way to personalize your targets (i.e., put a name and face) to help you and your teams think more personally about your users.

Date: 2021
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DOI: 10.1007/978-1-4842-7164-3_13

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