Developer Marketing

Caroline Lewko and James Parton

Chapter Chapter 22 in Developer Relations, 2021, pp 203-210 from Springer

Abstract: Abstract When we explored Chapters 15–21, you probably noticed that marketing interventions occur throughout the Developer Journey. Developer Marketing starts at the Discover stage and supports and encourages developers as they adopt your product and scale. This chapter will touch on some of the key marketing tactics and best practices deployed by successful DevRel programs.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-7164-3_22

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DOI: 10.1007/978-1-4842-7164-3_22

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