Introduction

Jerry Schaufeld

Chapter Chapter 1 in Commercializing Growth, 2021, pp 1-18 from Springer

Abstract: Abstract Corporate growth is a metric marker for measuring the overall viability of an organization. This idea applies to both service-oriented and manufactured hard goods entities. There are common elements to each. Sales is a good marker for the journey. A law firm might refer to this as “billable hours,” while a manufacturer might measure numbers of “units sold.” Whatever the measure, it doesn’t stand alone. It is not a singular measure but reflects all elements of a given organization. It has positive and negative aspects. The need for growth becomes more relevant as we move to models of increased global commerce, competition for resources, viability of talent, and the availability of capital.

Date: 2021
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DOI: 10.1007/978-1-4842-7502-3_1

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