The Marketing Mindset

Andrew Schulkind

Chapter Chapter 1 in Marketing for Small B2B Businesses, 2022, pp 1-12 from Springer

Abstract: Abstract Your success in marketing will depend to a large degree on your mindset: are you focused on yourself, your company, and your products? Or on your prospects, their pain points, and how you can help them solve the issues they face.

Date: 2022
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DOI: 10.1007/978-1-4842-8741-5_1

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