The Content Creation Process

Andrew Schulkind

Chapter Chapter 5 in Marketing for Small B2B Businesses, 2022, pp 69-91 from Springer

Abstract: Abstract Building a content creation process is a critical part of making content marketing a sustainable part of your marketing toolkit. Without a process, you’ll work harder, invest more time, and almost certainly not get the results you could. Here are ways to build that process and make content creation easier and more effective.

Date: 2022
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DOI: 10.1007/978-1-4842-8741-5_5

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