Branding and Design for Content Marketing

Andrew Schulkind

Chapter Chapter 6 in Marketing for Small B2B Businesses, 2022, pp 93-111 from Springer

Abstract: Abstract It’s important understand the difference between branding and design, and the importance of both to your marketing. Brand is much more than your logo, and branding is much different for small B2B businesses than it is for household-name consumer products.

Date: 2022
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DOI: 10.1007/978-1-4842-8741-5_6

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