Landing Pages, Lead Magnets, and Lead Products

Andrew Schulkind

Chapter Chapter 9 in Marketing for Small B2B Businesses, 2022, pp 155-167 from Springer

Abstract: Abstract Landing pages, lead magnets, and lead products combine the power of your website with other powerful tools and techniques to create marketing magic and supercharge your results.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-8741-5_9

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DOI: 10.1007/978-1-4842-8741-5_9

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