URL and Domain Structure

Matthew Edgar

Chapter Chapter 2 in Tech SEO Guide, 2023, pp 23-42 from Springer

Abstract: Abstract This chapter covers proper URL structures and the way URL structures can affect SEO. Search engines use a page's URL as a unique identifier for each page. That means every signal a search engine finds about a page is attached to that distinct URL. However, there are many possible URL variations, especially where parameters are concerned, and those different variations can lead search engines to identify one page under multiple URLs. This creates problems that disrupt SEO performance. A key step in improving a website's SEO performance is making sure that URLs are properly structured so that search engines can crawl, index, and rank each page correctly.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-9054-5_2

Ordering information: This item can be ordered from
http://www.springer.com/9781484290545

DOI: 10.1007/978-1-4842-9054-5_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().