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Marketing and Advertising

Charles Edge, Chip Pearson and Amy Larson Pearson

Chapter Chapter 11 in The Startup Players Handbook, 2023, pp 407-493 from Springer

Abstract: Abstract The brave adventuring party has built something special. We want to spread the word about our creation throughout the lands. There are so many places to do so. We call those “channels” to market through. There are so many ways to talk about the problem the adventuring party can solve. There are a lot of rubrics to review the effectiveness of how to do so.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-9315-7_11

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DOI: 10.1007/978-1-4842-9315-7_11

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