Public Relations

Charles Edge, Chip Pearson and Amy Larson Pearson

Chapter Chapter 12 in The Startup Players Handbook, 2023, pp 495-515 from Springer

Abstract: Abstract Most companies neglect to include Public Relations (PR) in business plans, despite lengthy plans of how to spend advertising and marketing dollars. PR can actually bolster the advertising and marketing strategies. But be warned: if done improperly, hiring a PR firm can waste tens of thousands of dollars and months of work because we aren’t able to provide the resources the agency needs to be successful.

Date: 2023
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DOI: 10.1007/978-1-4842-9315-7_12

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