Embrace Your Digital Journey with New Confidence

Attul Sehgal

Chapter Chapter 10 in Demystifying Digital Transformation, 2024, pp 385-390 from Springer

Abstract: Abstract As we wrap up this journey, it's clear that the challenge for non-technical business owners to be more effective is not straightforward. We have all had to, including myself, unravel the confusion created by the flood of technology hype, lack of alignment of business outcomes to technology, people stubbornly trapped in old ways of working, and the obsession with “shiny toy gadget syndrome to produce successful digital solutions – so don’t think you are alone.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-9499-4_10

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DOI: 10.1007/978-1-4842-9499-4_10

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