Go-to-Market Strategy for an AI Startup

Adhiguna Mahendra

Chapter Chapter 9 in AI Startup Strategy, 2023, pp 311-367 from Springer

Abstract: Abstract The previous chapters explored the essential steps in validating, developing, and operationalizing an AI product. This chapter will delve into the crucial topic of the go-to-market (GTM) strategy for an AI startup. Similar to any other product, launching an AI product requires a well-defined strategy to make it a successful and sustainable business. We will discuss the significance of the GTM strategy for businesses and the unique challenges that AI startups face while devising their GTM strategy.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-9502-1_9

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DOI: 10.1007/978-1-4842-9502-1_9

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