Get Your Product Out There

Ivan Voras

Chapter Chapter 10 in The European VC-Funded Startup Guide, 2023, pp 137-150 from Springer

Abstract: Abstract The single biggest obstacle in selling a product somewhere is that people don’t know it even exists. Startups are in a particular disadvantage there because they are not only struggling to create and maintain products, but also to get the word out there to a consumer population that is constantly being blasted with offerings from all sides. This chapter talks about how to start reaching the market, how to create an initial pricing strategy, and how to get the most from tools like ChatGPT for marketing.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-9520-5_10

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DOI: 10.1007/978-1-4842-9520-5_10

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