Starting a Developer Advocacy Program

Chris Riley and Chris Tozzi

Chapter Chapter 3 in Developer Advocacy, 2023, pp 25-38 from Springer

Abstract: Abstract Even for experienced business leaders, launching a developer advocacy program can be tremendously challenging. Unlike more traditional business functions – such as sales, marketing, and engineering – there is no established "blueprint" to follow for integrating developer advocates into an organization. Even more challenging is the lack of simple metrics for quantifying the impact of developer advocates, which makes it hard in many cases to justify developer advocacy initiatives and to keep them growing over time. Likewise, and for related reasons, scaling from a program that includes just one or a handful of developer advocates to a full-scale advocacy unit is no mean feat.

Date: 2023
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DOI: 10.1007/978-1-4842-9597-7_3

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